This Trinidadian Immigrant Brings Caribbean Flavored Drink Mixers To Texas

A Trinidadian immigrant has expanded his portfolio of simple and versatile Caribbean drink mixers through a collaboration with H-E-B grocery stores in the Lone Star State. Nigel Smith, the founder of ZURENA, said the blends are made with a blend of Caribbean spices and tropical fruit juices and can be added to any beverage – alcoholic or non-alcoholic -to deliver a delicious drink with a tropical twist…..READ MORE

ZURENA Caribean Drink Mixers Blend Spices & Tropical Fruit Juices

ZURENA Caribbean drink mixers blend spices with tropical fruit juices to offer adults a simple and delicious way to enhance beverages. The premium, non-alcoholic drink mixes can be used to boost alcoholic and non-alcoholic drinks alike with a refreshing tropical twist. Made with home mixologists in mind, these drink mixers may be added to spirits, wines, bubbly beverages, teas, beers or even fresh fruit juices for a splash of flavor…..READ MORE

Zurena to Launch #UpliftingSpirits Campaign at Washington, D.C.'s Historic Deanwood Day Celebration

Today Zurena, the simple and versatile Caribbean mixer brand, announces the launch of its latest community wellness campaign, #UpliftingSpirits. Zurena will kick off the first leg of their campaign at Washington D.C.’s historic Deanwood Day celebration, which is taking place for the first time since 2018. The #UpliftingSpirits stage will host Deanwood native and former Washington, D.C. Mayor Sharon Pratt Kelly, along with current Mayor Muriel Bowser, live performances, and special guests…..READ MORE

Nigel Smith Of ZURENA: I Am Living Proof Of The American Dream

My life has been blessed. I was born into a family of love in East Port-of-Spain, Trinidad & Tobago. Each country and culture has its good and not-so-good elements. In Trinidad & Tobago, the good elements were powerful — rich diversity of religions, races and cultural backgrounds from Native Caribbean, Africa, India, China, Syria and other places that infused as one unique Trini culture. A culture of creativity and happiness …..READ MORE

Win One of Two Zurena Gift Sets

You deserve to be celebrated! Zurena, the simple and versatile Caribbean mixer brand, is celebrating the launch of its #UpliftingSpirits campaign by giving away two #UpliftingSpirits Gift Sets valued at $50 each. Winners will receive two full-size bottles of Zurena, a cocktail shaker, swag, and a 1:1 virtual “Create Your Own Mocktail”  session with Founder & Master Mixologist…..READ MORE

The Ultimate Father’s Day Gift Guide

ZURENA is a universal cocktail and mocktail mixer that puts the flavor of the Caribbean in the palm of Dad’s hand. With these all natural mixers, you can quickly and easily create customized, delicious drinks that don’t require tricky recipes and mixing expertise….READ MORE

Nigel Vaughn Smith Talks Venturing Into the Spirits Industry as a serial entrepreneur at Age 40 and Rising From Humble Beginnings.

Launching a successful business regardless of industry is never easy and takes a true entrepreneurial mindset. The Spirits and All Natural Drink Mixer Industry is one of the toughest to penetrate and survive in. In addition, while it is undeniable that people from all walks of life can now have a shot at securing a coveted spot at the top of their markets, the odds are not in favor of the start up warriors who put their blood sweat and tears into their dreams……READ MORE

Hidden Gems: Meet Nigel Smith

I am an immigrant from a developing country in the Caribbean, Trinidad & Tobago. Even though I grew up in paradise in a family of love, I also had very humble beginnings and also faced numerous hardships. Upon arrival in the USA, I started off in the honors program at a highly reputed community college in Rockland County, NY. I transitioned after my first year to Howard University where I did really well….READ MORE

ZURENA Launches Caribbean-Inspired Drink Mixers in H-E-B Retailers Across Texas

ZURENA, the portfolio of simple and versatile Caribbean drink mixers, today announced its expansion with H-E-B grocery stores, offering consumers access to premium non-alcoholic drink mixers in the Lone Star State. Made with a blend of Caribbean spices and tropical fruit juices, ZURENA can be added to any beverage (alcoholic or non-alcoholic) to deliver a delicious drink with a tropical twist.….READ MORE