ZURENA LLC produces, markets, and distributes high-quality, innovative drink mixers. Both ZURENA Tropical and ZURENA Ginger come in 750 ml bottles and are sold to restaurants, bars, and food service managers for on-premise consumption. We also offer ZURENA to on-premise customers in 1-gallon jugs.

ZURENA solves a number of challenges facing restaurants and bars to improve sales, cash flow, and customer loyalty. The benefits of partnering with or using ZURENA products include:

  • New revenues (new menu items)
  • Improved margins – Revenue/cost factor with cocktails and mocktails
  • Consistency with cocktail and mocktail creation
  • Speed – most cocktails and mocktails made with ZURENA take less than 30 seconds to prepare
  • Pre-batching efficiency
  • Churn slow-moving alcohol inventory with new recipes
  • VIP bottle service upgrade (no more soda/juice)

Become a Partner email us at info@zurena.com to get more information.

Case Studies 

 

American Son

The flagship restaurant for the Eaton Hotel in Washington, DC.

Problem

American Son has been slammed with private events from the time its doors opened. With every catering event, the client needed a signature cocktail or mocktail for service. This was especially important where the financial practicality of a premium, call, or house “Open Bar” was minimal.

Solution

We worked with the staff to assist them in depleting slow-moving inventory to produce premium punches for catering clients. Simple, fast, and delicious. Bar staff focused on presentation and speedy service.

Value Propositions Addressed

  • Prep time
  • Efficiency
  • Expansion of drink menu options
  • Consistency
  • Reputation

Barcode

A popular restaurant and lounge in Downtown Washington, DC known for its Brunch and Late Night DJ parties.

Problem

At a time when liquor brands are not spending, our orientation is, “How can we help you survive and thrive?”

Solution

We executed our on-premise sampling program at their weekly Brunch service. This has contributed significantly to the depletion of ZURENA inventory. We are now featured on the Barcode DC happy hour and VIP Bottle Service menu, and execute monthly bar takeovers with focus on sales.

Value Propositions Addressed

  • Speed
  • Consistency
  • Deplete slow-moving inventory
  • Efficiency
  • Healthy alternative to traditional juices and carbonated beverages

Beam Suntory | Sandlot Southeast

Beam Suntory is a world leader in SPIRITs with a special focus on making human connections. Sandlot Southeast is a 7500-square-foot indoor & outdoor cultural arts & event space in the shadows of Washington Nationals Park.

Problem

Both were in search of a signature recipe for their inaugural art installation by famed artist Andy Yoder.

Solution

Our staff recommended a ZURENA Premium + Courvoisier VS pre-batched and bottled punch to be provided as a complimentary welcome drink/gift to guests as they arrived. Our team took the guesswork out of creating a premium recipe for consumption and future sales.

Value Propositions Addressed

  • Expanded cocktail menu
  • Consistency
  • VIP customer experience
  • Prep time

Bite Club DMV

An underground speakeasy with curated small-plates & hand-crafted cocktails and mocktails.

Committed to supporting black-owned food & beverage businesses and brands, Bite Club DMV hosts two types of monthly events – (1) a no RSVP/ free admission social gathering with a retail sales component for food and beverage and (2) a ticketed/limited seating semi-formal dining experience with a 5-course dinner - each course paired with a unique cocktail or mock-tail creation.

Problem

The concept of supporting high-quality black-owned food & beverage businesses is positive and uplifting. Manager Crishon Anderson needed to present innovative cocktails and mocktails on a continuous basis that his staff would be able to create with ease and consistency. While both types of event formats differed, the need for creativity, consistency in creation and margins were significant. For the high-demand no-RSVP events, speed in cocktail/mocktail creation was also key, while the semi-formal dining events needed batching efficiency for serving multiple individuals the same cocktail options.

Solution

Bite Club features at least two of its five drink options with ZURENA during each of its monthly ticketed semi-formal events. Typically pre-batched punches, which provides efficiencies in creation and consistency with every pour. ZURENA is also an evergreen presence at the bar during the no-RSVP events, and always at least one highlighted cocktail or mocktail features
ZURENA.

Value Propositions Addressed

  • Value Propositions Addressed:
  • Revenues / New Menu Items
  • Prep Time / Batching Efficiency
  • Margin
  • Consistency
  • Speed

Café Saint-Ex

Dive bar just off the popular U St. NW Corridor under new ownership in the last 24 months

Problem

In 2020 more than 110,000 eating and drinking establishments were temporarily or permanently closed. While Café Saint-Ex survived, co-owner Won Jin Chong was forced to reduce staff at the beginning of the pandemic. His need quickly shifted to having the ability to serve consistent and quality mixed drinks under COVID-19 restrictions without retaining an in-house mixologist to come up with palatable recipes. DC Department of Regulatory Affairs allowed some licensed venues to serve drinks to go and Café Saint-Ex took full advantage by partnering with ZURENA Premium Drink Mixers.

Solution

We worked with Café Saint-Ex to create a House Rum Punch (1 part rum and 2 parts ZURENA), Pilar Sidecar (1 part whiskey and 2 parts ZURENA), and a Premium Tropical for frozen drink service (determined x venue). All pre-batched by owner, Won Jin Chong, and sold at $12, generating needed revenues and margins in a most difficult time.

Value Propositions Addressed

  • Prep Time / Efficiency
  • Depletion of Slow-Moving Inventory
  • Consistency
  • Margin

Fishnet

Casual dine-in Turkish Street Taco spot located in College Park, MD situated less than 100 yards from a parochial school.

Problem

With no hard alcohol service permitted because of a school being within 100 yards, Fishnet was In need of a creative menu incorporating beer, wine, and champagne.

Solution

Our team designed a recipe selection including a Sangria, Shandy, Tropical Lemonade, and Shirley Temple variation.

Value Propositions Addressed

  • Expanded menu option
  • Consistency
  • Efficiency
  • Speed

Karma DC

Positioned just inside the city limits of Washington, DC’s northeast side, Karma hosts roughly 7500 guests per weekend for boutique live artist and DJ performances.

Problem

Karma needed a signature drink option that was Simple, Fast, and Delicious and could be served at a feature price. They were also looking for a premium mixing option for VIP Bottle/Table service.

Solution

Karma uses ZURENA to pre-batch featured punches using slow-moving inventory, selling these cocktails at $12. ZURENA is also on the menu for VIP Bottle Service and is sold at $20 per bottle.

Value Propositions Addressed

  • Speed
  • Consistency
  • Deplete slow-moving inventory
  • Efficiency
  • Healthy alternative to traditional juices and carbonated beverages

W HOTEL

Adjacent to the White House in downtown Washington, DC, the W Hotel represents one of the most storied venues for the socially sophisticated and a landmark for the traveler seeking a high-end experience for accommodations, food, beverage, and entertainment.

Problem

They were missing a healthy alternative to mixers being served at the lobby, at their champagne brunch, and at their DJ activations. The W also needed a solution for the non-alcohol drinker on the go.

Solution

We worked with the W staff to create a tropical mimosa (prosecco and ZURENA) that was served in a carafe for four guests, a well-received alternative to the orange juice that was typically served as it provided a lighter and more refreshing mimosa experience.

We also introduced the Club Soda Dance (Soda Water and ZURENA). ZURENA’s light and exotic taste Uplifts any soda water providing a refreshing low calorie and low cost drink. Sold at $6.05 per glass and served in the lobby daily.

Value Propositions Addressed

  • Margin
  • Menu expansion
  • Consistency of taste in execution
  • Reputation across all bar service providers

Testimonials

Zurena has legit turned me into a weekend traveler! I love it! I can’t afford a trip to the Caribbean every weekend, but I sure as hell can afford a bottle or two!!! Let’s get it ! #myzurena

Zander

I was so relaxed, best nap ever, when I woke up from my nap I wanted more!!! But not trying to be alcoholic, so I mixed some Zurena ginger with some Heineken zero alcohol and that was awesome!!!

Milton

I am not a big drinker, but I had tried the original Zurena in the past and it was good, I enjoyed it. But these new flavors are insane. It was a gift on thanksgiving and it was awesome! So I looked online and ordered more ASAP! I mixed the ginger flavor with Tito’s Vodka and the tropical with Hennessy Privilege, legit put me in vacation mode!

Papa

Definitely a fan of the original ZURENA. Now experimenting with the new flavors. Lots to explore, but the vodka and prosecco pairings are promising so far.

Nigel C.