Every beverage, be it a cocktail or a mocktail, should tell a story. The bouquet and flavor should have a rich depth that enhances the drinking experience, whether you are out with friends or enjoying quiet time by yourself.
History in a Glass
The history of mixed drinks is very rich, and each cocktail has stories of famous people and events surrounding it. The daiquiri came out of the Spanish-American War, and was a favorite beverage among JFK and Ernest Hemingway. Many cities lay claim to inventing the cosmo, but its popularity skyrocketed with its frequent appearance on Sex and the City. The margarita has its origin story based in Prohibition, or an incident involving dancers from the Ziegfeld Follies, depending on which story you like better. Even the SPIRITs used in cocktails, such as spiced rum, tequila, and vodka, have exciting tales of their own, spanning wars, encounters with pirates, liberation, and more. Only recently was it revealed that the world-famous Jack Daniel learned how to distill whiskey from Nathan Nearis Green, the slave of his preacher and the first-ever African-American master distiller on record in the United States. Knowing the tradition and history that’s in your glass will enhance every sip and help you enjoy the rich depth of your favorite drinks.
Writing a New Chapter in Beverage History – Your Own
We are in a world today defined by individualism. We know who we are, what we like, what our bodies need, and what our taste buds crave. I do me, and you do you. Why should we settle for what the world presents us on a platter every single time? It is time for a new paradigm.
ZURENA is an all-natural, non-alcoholic universal drink mixer. It mixes with everything – SPIRITs, wine, bubble aperitifs, and a wide variety of non-alcoholic bases (tea, club soda, juices, milk shakes). It is a drink empowerment that allows everyone, from the young to the young at heart, to create that special drink that speaks to the power of one. ZURENA was influenced by a secret family recipe that originated in Trinidad & Tobago, a country that is world-famous for infusing the rich and vibrant cultures and influences of its people who originally came from West Africa, India, Asia, the Middle East, Europe, and native Caribbean into everything – food, drinks, music, and life celebrations such as Carnival.
With every drink YOU create with this exotic mix, you invite creativity, reinvention, and a piece of the world into your own story,