#UpliftingSpirits with innovative,
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Nigel Smith

Founder and CEO

Born and raised in humble beginnings in Trinidad & Tobago in the heart of the Caribbean, Nigel immigrated to the USA in his teenage years to join his Mom, not knowing what life would bring. His education began at Rockland Community College, then continued to Howard University and eventually to Stanford University where he earned his MBA. Along the way, he had a chance to work for some of the most admired companies in the world, perfecting his trade in strategy, innovation, and shaping disruptive startups for success. His life motto is “work hard, play harder” and he strives for life balance between career pursuits, being a good dad, husband and son, and partying like there is no tomorrow whenever he can. He created ZURENA to honor his late grandpa, whose secret recipe he is taking to the world. Nigel named the company after his daughters Zuri and Rena. He currently lives in Silver Spring, MD with his wife, daughters, mom, and mother-in-law. His favorite ZURENA Cocktail is the Ginsu – 2 parts gin + 1 part ZURENA Ginger, served as a martini with a slice of cucumber.

Family, Legacy and Love

In my formative years my grandfather was a huge influence. Grandpa was a gentle soul, great patriarch, and a world class mixologist. ZURENA is a secret family recipe, one of Grandpa’s, that I am taking to the world.

I named ZURENA after my daughters Zuri (Swahili – beautiful) and Rena (Hebrew – joyful melody). I wanted to set an example that if you have a dream, no matter how big, you can make it happen.

ZURENA honors Grandpa, my family, Zuri and Rena, and the many members of my village who have helped to shape my journey.

– Nigel Smith, Founder

Testimonials

Zurena has legit turned me into a weekend traveler! I love it! I can’t afford a trip to the Caribbean every weekend, but I sure as hell can afford a bottle or two!!! Let’s get it ! #myzurena

Zander

I was so relaxed, best nap ever, when I woke up from my nap I wanted more!!! But not trying to be alcoholic, so I mixed some Zurena ginger with some Heineken zero alcohol and that was awesome!!!

Milton

I am not a big drinker, but I had tried the original Zurena in the past and it was good, I enjoyed it. But these new flavors are insane. It was a gift on thanksgiving and it was awesome! So I looked online and ordered more ASAP! I mixed the ginger flavor with Tito’s Vodka and the tropical with Hennessy Privilege, legit put me in vacation mode!

Papa

Definitely a fan of the original ZURENA. Now experimenting with the new flavors. Lots to explore, but the vodka and prosecco pairings are promising so far.

Nigel C.